[Beauty of Joseon] Glow Deep Serum: Rice + Alpha Arbutin 30ml

• A brightening serum from the Korean skincare brand Beauty of Joseon designed to fade dark spots, even skin tone, and impart radiance.

• The key actives: about 68% rice bran water (or rice bran extract/water complex) + 2% alpha-arbutin.

• Size: 30 ml (common format in Pakistan and international markets).

Key Ingredients & What They Do

• Rice Bran Water (~68%): A traditional ingredient in Korean beauty (“hanbang”) used historically for skin nourishment. Rich in amino acids, minerals, for hydration and smoothing.

• Alpha-Arbutin (2%): A skin-brightening ingredient that works by inhibiting tyrosinase, thus reducing melanin production and fading hyperpigmentation/dark spots.

• Additional supportive ingredients: According to listings, the formula is relatively clean (no mineral oil, essential oils, PEG, parabens in some markets) and lightweight.

Benefits

• Helps brighten dull, uneven skin tone and reduce the appearance of dark spots and post-blemish marks.

• Marrying hydration (rice bran) + brightening (alpha-arbutin) means skin looks more radiant, smoother and healthier rather than just “lighter”.

• Lightweight serum texture makes it layer-friendly — suitable under moisturizer or under SPF in a morning routine (though brightening actives always need sun protection).

• Suitable for a variety of skin types (normal, combination, perhaps oily) though, as always, patch testing especially with actives is wise.

How to Use

• After cleansing (and toning if you use a toner), apply 2-3 drops of the serum to the face (and neck if desired).

• Gently pat in until absorbed.

• Follow with a moisturizer. In the morning, always follow with a broad-spectrum sunscreen (this is critical when using brightening actives).

• Use consistently (morning and/or night) for best results; visible results may take several weeks of regular use. Some listings suggest it’s suitable both day & night.